The Assignment: Develop a national corporate campaign to get U.S. Bank on the radar screen among leaders of the investment community and be considered a viable competitive option. The business community, including those outside of U.S. Bank’s footprint, has probably heard of U.S. Bank but most just don’t know a lot about the bank. Their confidence in financial institutions is being tested and they would welcome a bank that’s on solid ground like U.S. Bank.
