Herbal Essences experienced its heyday in the '70s, capturing the loyalty of real and would-be flower children with its positioning as a botanically based, highly aromatic "Garden of Earthly Delights" experience. By the '90s, the brand had wilted in the face of competition from all sides, including natural and organic hair-care products from major consumer marketers and boutique brands like the Body Shop.
In 2001, Herbal relaunched their product line with a new product formula and updated packaging. In print and TV we gave the brand a bolder look that speaks to the "spontaneous, optimistic, altruistic, experiential" new female generation.
In 2001, Herbal relaunched their product line with a new product formula and updated packaging. In print and TV we gave the brand a bolder look that speaks to the "spontaneous, optimistic, altruistic, experiential" new female generation.
